MEST 4 Xmas Task #6

INTRODUCTION & FIRST PARAGRAPH

How effective is aspirational advertising such as '1 Million: Paco Rabanne' and perfume advertising in general, in influencing male consumer lifestyles, and why is this the case?

Keywords

- Aspirers

- Pluralism

- Hegemony

- Marxism

- Psychographic

- Demographics

- Ideologies

- SHEP, MIGRAIN

- Cultivation theory

- Hypodermic needle

- Metro sexual

- Mise en scene

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Introduction..

First paragraph...