MEST 4 Xmas Task #3

HISTORICAL TEXT ANALYSIS & RESEARCH

Jean Paul Gauiltier advert – Historical text
30 second advert – for female and male perfume by Jean Paul Gaultier
whilst viewing this text there are many difference compared to a more current Jean Paul Gaultier adverts.

Old advert

New advert

Differences + Similarities

Old Jean Paul Gaultier advert

Contemporary Jean Paul Gaultier advert

Narrative: a sailor “male” walking through what seem to be a ship full of sailors- who draw attention to the person walking. He goes into a room and kisses and man – however turns out the “male” sailor was a female to all along. Society influence: Questions sexuality as the enigma codes were hiding the true sexuality of the female sailor. Therefore shows how sexuality was more of an issue of debate at that time Similarities: there is a male and female, and both being portrayed as being very seductive. Body is a big factor which highlighted through use of high key and top lighting also from the long shots of figures and close ups of private parts of the body. This is in relation to the shape of the bottle (reflecting what may seem the ‘perfect male/female body’) Differences: -All the actors are white -setting: ship and vibrant colours red and blue red being colour of female perfume and blue for the male perfume -Females body is more shaped and curvy within her corset – and she is taking her top of almost like a male fantasy - one female and many males show how males are more passive as there easily caught by female charm

Narrative: split screen. One side a women and other side a man – there both naked and are giving of sexual gratifications as they as they are lured from their body parts. Society influence: more about heterosexuals, and shows how sex is very contemporary. As the actors are naked and from their facial expression it very apparent that they are being seduced by them self or the other person Similarities: there is a male and female, and both being portrayed as being very seductive. Body is a big factor which highlighted through use of high key and top lighting also from the long shots of figures and close ups of private parts of the body. This is in relation to the shape of the bottle (reflecting what may seem the ‘perfect male/female body’) Differences: different ethnicities shown ; a white female, black female, and Mediterranean male -Actors already naked, only clothing apparent within mise en scene is, gloves and sailor hat -Much more sexual gratifications (orgasmic facial expressions) - new bottle shown 3 instead of two one for the black women (this separates the actors identities) - two females one male shows how females are more passive as they are both trying to seduce the male – whereas he seduces them on his own

Bibliography

http://www.youtube.com/watch?v=LKEM2UpmNKE - old

http://www.youtube.com/watch?v=SFkR3Q3zMLk&feature=related - contemporary