How effective is aspirational advertising such as '1 Million:Paco Rabane' and car advertising in general, in influencing male consumer lifestyles, and why is this the case?
Linked production
An advertising campaign for a lifestyle product targetting the 18-34 male demographic, to consist of a 30 second TV advertisment and a series of print adverts.
Keywords
Tastes, Fashion, Masculinity, Modern, New, Style, Contempary, Real, Fit, Body, Money, Power, Women, Class, Wealth
Article Links
http://www.springerlink.com/content/f7pthn2p59e12bat/
- 'femine gender roles encourage women to please themselves'
- ' maculine gender roles emphasis power, wheather in a boardroom, bedroom or on the playing field'
http://books.google.co.uk/books?hl=en&lr=&id=Jpm4x1bNw7kC&oi=fnd&pg=PR9&dq=how+advertising+influences+male+tastes&ots=J4iQbn0CPo&sig=pKPrcxyVguWuSLsmMymylPK8aUw#v=onepage&q&f=false
- ' media images of celebrities tecah kids to hate their bodies'
- entertainment specials focus on eating disorders, and celbrity plastic surgery... pressures mates to look like models'
http://biomedgerontology.oxfordjournals.org/content/60/1/109.abstract
-'Results. The recognition thresholds of all four basic tastes of elderly participants were significantly higher than those of young participants'
http://books.google.co.uk/books?hl=en&lr=&id=40-0ksQARtoC&oi=fnd&pg=PR10&dq=how+advertising+influences+male+tastes&ots=muicFkuHoo&sig=Vfs4MrGmiy0OIB7nGiA9t0HwgDw#v=onepage&q&f=false
http://heinonline.org/HOL/LandingPage?collection=journals&handle=hein.journals/worts22&div=11&id=&page=
-' most americans view more than 3000 ads a day in one day'
- ' danger of advertising is especially how it effects women and girls'
- ' ' reason is that consumers grow up in particular cultures and become accustomed to that cultures values, belief in their advertising'
http://www.jstor.org/pss/3151194
http://books.google.co.uk/books?hl=en&lr=&id=bloy3pwa_7YC&oi=fnd&pg=PA3&dq=how+advertising+influences+male+tastes&ots=R0e_IDAkDm&sig=1CPNL1A2reBK6LbWUuB0wYj4WfA#v=onepage&q&f=false
http://books.google.co.uk/books?hl=en&lr=&id=tCFxM82-w10C&oi=fnd&pg=PR9&dq=how+advertising+influences+male+tastes&ots=zzIPfdXF6x&sig=E-2BKv3lVEyLn4j2-YJjOvXGc9s#v=onepage&q&f=false
- effects pf advertising looks at consumers cultural tastes'
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