http://www.jstor.org/pss/2489083
Product class advertising, effect on first time buyrs' decision stratergies
http://www.jstor.org/pss/4189027
consumer eye movement patterns on yellow page advetrising
' how charecteristics influence consumer infomation processing behavior'
' 93% of conusmers are attractedto te colourthen writing'
http://www.jstor.org/pss/2118455
Simple thery of advetrising as good or bad
' most economists and otr interlectualls have not liked advertismnts that provide little infrmation'
'we agree that many ads create wants witout producing informaion, we do nto agree that they change our tastes'
http://www.jstor.org/pss/2297881
Advertising and Coordination
' sellers foten fnd it difficul to submit reevent information in thier advertising'
' price advetisin may even be illegal'
' sellers seect lowers prices and soperae at larger scales'
http://journals.cambridge.org/action/displayAbstract?fromPage=online&aid=162717
Repetitive Advertising and the Consumer
Advertising is in an odd position. Its extreme protagonists claim it has extraordinary powers and its severest critics believe them. Advertising is often effective. But it is not as powerful as is sometimes thought, nor is there any evidence that it actually works by any strong form of persuasion or manipulation.
http://abs.sagepub.com/content/38/4/593.short
Social Comparison, Advertising, and Consumer Discontent
Consumers encounter countless advertising images during the course of everyday life. Many of these images are idealized, representing life more as it is imagined than as it actually exists. This article uses theories originating in social psychology to examine the impact these idealized advertising images have on consumers' perceptions of their lives, particularly with respect to their material possessions. Using social comparison theory as a basis, the author argues that exposure to idealized images leads consumers to compare, often unconsciously, their own lives with those represented in idealized advertising images. In addition, information integration frameworks are used to explain how repeated exposure to idealized images raises consumers' expectations and influences their perceptions of how their lives ought to be, particularly in terms of their material possessions. The result of both these processes, for some consumers, is consumer discontent and an increased desire for more.
http://www.jstor.org/pss/2352485
economics consequences of advertising
' advertising opperates predominantly by changing consumer tastes'
'advertising changes tastes interlecually unsatisfactory'
http://www.jstor.org/pss/1061355
Perduasive advertising and product diffrentiation
http://www.jstor.org/pss/1251108
Impact of advertising and price of consumer products
No comments:
Post a Comment