MEST4 COURSEWORK IDEAS

Three Critical Investigation Titles & Linked Production Ideas:

1. How adverts influence consumer lifestyles?
- Car advert, which embraces the personas lifestyle

2. How adverts influence male tastes?
- Perfume advert, which shows the personas taste in choice

3. How adverts stereotype genders
- advert on typical stereotypes by a typical product targeted at them


How adverts influence consumer lifestyles?
- Car adver, which embraces the personas lifestyle

Migrain
Media Language- Iconographies- Lots of gold jewellery,expensive cars, stereotyping rich people

Institution- Car model eg. Aston Martin

Genre- Advert

Representation- powerful, rich, strong dominant person

Audience- if its a male in the advert and its for a car then main audience would be males aged 30+

Ideologies-

Narrative- advertising a tangable object however within it you can see the males life, form its use of mise en scene eg. setting



Shep
Social -

Historical - how people in adverts change according to society

Economic - how money and the 'free market' has influenced the way a consumer can live their life

Political -


Media theories that link
Hypodermic Needle Theory - Do audiences believe everything they see?

Uses and Gratifications - Escapism, identification..


Issues and Debates
- Social influences
- media and advertising < global issue


This fits into the contempary media landscape becuase... it shows how consumers are so youst to immatating their lives to what they see on TV.


Possible links for my research

http://www.krepublishers.com/02-Journals/JSS/JSS-10-0-000-000-2005-Web/JSS-10-1-001-076-2005-Abst-PDF/JSS-10-1-009-016-2005-164-Ayanwale-A-B/JSS-10-1-009-016-2005-164-Ayanwale-A-B.pdf

http://www.globalissues.org/article/160/media-and-advertising

http://www.warc.com/ConferenceBlogs/WAAC-072008.asp