This is a poster to go with the perfume advert – it also adds to the positive representation of the female used in the advert Charlize Theron, through many ways. The use of high key lighting on her face and body in the medium shot highlights her significance and beauty as well as importance as she is almost more focused on then the perfume itself. In addition to this, her facial expression tells the audience a lot about her as it makes her look in charge, fearless and very dominant. She almost looks as if she is made out of gold; this signifies the rich beauty that the perfume brings and the value of her being high and expensive, and because the background is black and everything else is golden it connotes how she and the perfume are in control on this poster and nothing else needs to be focused on, again making her seem very important.