Media Magazine - links and quotes

http://www.englishandmedia.co.uk/mm/subscribers/downloads/archive_mm/_mmagpast/mm22_DVD_extra.html

"These audiences now enjoy the similar access provided by television extras, which can also be seen to provide access to wider on-screen audiences, whether they be in the studio or communicating with the programme via phone or computer"

http://www.englishandmedia.co.uk/mm/subscribers/downloads/archive_mm/_mmagpast/mm27_global_marxism.html

" Marxism can inform our understanding of the political and economic relationships underpinning global media."

"Marxism can inform our understanding of the political and economic relationships underpinning global media."


http://www.englishandmedia.co.uk/mm/subscribers/downloads/archive_mm/_mmagpast/mm22_what_is_news.html

"Elite nations are often focused upon, reinforcing their perceived importance, whilst many smaller and poorer countries and communities are ignored altogether. News is inherently ideological."

http://www.englishandmedia.co.uk/mm/subscribers/downloads/archive_mm/_mmagpast/reading%20charity.pdf


http://www.englishandmedia.co.uk/mm/subscribers/downloads/archive_mm/_mmagpast/Buffalo_Sold.html

An ideology is a collection of ideas that form a larger system of beliefs. Typically these are the ‘isms’ that you will have heard of, many associated with political beliefs – communism, Marxism, capitalism – together with other ideologies like feminism, Christianity and environmentalism

http://www.englishandmedia.co.uk/mm/subscribers/downloads/archive_mm/_mmagpast/4sets.html

The technological forces are then harnessed, or exploited, by economic forces, the companies in the business of making profits

technologies that make it possible to manufacture a certain media product at a certain time. For example, highly miniaturised digital circuitry and broadband telecommunications for the so-called 3G (third generation) mobile phones, which are starting to hit markets this year.

http://www.englishandmedia.co.uk/mm/subscribers/downloads/archive_mm/_mmagpast/Ofcom.html


Since its launch at the end of 2003, the ‘unified regulator’ the Office of Communications (Ofcom) has been happily banning advertisements.

It takes only a single member of the public to complain about an ad, for a ban to be considered. The largest number of complaints that has prompted a response from Ofcom to date is 797 – very high only in comparison with the others

Google Scholar Articles

http://www.jstor.org/pss/2489083

Product class advertising, effect on first time buyrs' decision stratergies

http://www.jstor.org/pss/4189027
consumer eye movement patterns on yellow page advetrising

' how charecteristics influence consumer infomation processing behavior'

' 93% of conusmers are attractedto te colourthen writing'

http://www.jstor.org/pss/2118455
Simple thery of advetrising as good or bad

' most economists and otr interlectualls have not liked advertismnts that provide little infrmation'
'we agree that many ads create wants witout producing informaion, we do nto agree that they change our tastes'

http://www.jstor.org/pss/2297881
Advertising and Coordination

' sellers foten fnd it difficul to submit reevent information in thier advertising'
' price advetisin may even be illegal'
' sellers seect lowers prices and soperae at larger scales'


http://journals.cambridge.org/action/displayAbstract?fromPage=online&aid=162717

Repetitive Advertising and the Consumer

Advertising is in an odd position. Its extreme protagonists claim it has extraordinary powers and its severest critics believe them. Advertising is often effective. But it is not as powerful as is sometimes thought, nor is there any evidence that it actually works by any strong form of persuasion or manipulation.


http://abs.sagepub.com/content/38/4/593.short
Social Comparison, Advertising, and Consumer Discontent

Consumers encounter countless advertising images during the course of everyday life. Many of these images are idealized, representing life more as it is imagined than as it actually exists. This article uses theories originating in social psychology to examine the impact these idealized advertising images have on consumers' perceptions of their lives, particularly with respect to their material possessions. Using social comparison theory as a basis, the author argues that exposure to idealized images leads consumers to compare, often unconsciously, their own lives with those represented in idealized advertising images. In addition, information integration frameworks are used to explain how repeated exposure to idealized images raises consumers' expectations and influences their perceptions of how their lives ought to be, particularly in terms of their material possessions. The result of both these processes, for some consumers, is consumer discontent and an increased desire for more.


http://www.jstor.org/pss/2352485
economics consequences of advertising

' advertising opperates predominantly by changing consumer tastes'

'advertising changes tastes interlecually unsatisfactory'

http://www.jstor.org/pss/1061355

Perduasive advertising and product diffrentiation

http://www.jstor.org/pss/1251108
Impact of advertising and price of consumer products

Gardian Links

http://www.guardian.co.uk/lifeandstyle/wordofmouth/2010/sep/15/soft-drinks-hard-men

http://www.guardian.co.uk/environment/2010/mar/15/green-consumers-more-likely-steal

http://www.guardian.co.uk/media/2003/nov/11/marketingandpr.advertising

http://www.guardian.co.uk/media/2003/nov/11/marketingandpr.advertising

http://www.guardian.co.uk/technology/gamesblog/2006/jun/09/advertisingto

Critical Investigation

Critical investigation
How effective is aspirational advertising such as '1 Million:Paco Rabane' and car advertising in general, in influencing male consumer lifestyles, and why is this the case?

Linked production
An advertising campaign for a lifestyle product targetting the 18-34 male demographic, to consist of a 30 second TV advertisment and a series of print adverts.

Keywords
Tastes, Fashion, Masculinity, Modern, New, Style, Contempary, Real, Fit, Body, Money, Power, Women, Class, Wealth

Article Links

http://www.springerlink.com/content/f7pthn2p59e12bat/

- 'femine gender roles encourage women to please themselves'
- ' maculine gender roles emphasis power, wheather in a boardroom, bedroom or on the playing field'

http://books.google.co.uk/books?hl=en&lr=&id=Jpm4x1bNw7kC&oi=fnd&pg=PR9&dq=how+advertising+influences+male+tastes&ots=J4iQbn0CPo&sig=pKPrcxyVguWuSLsmMymylPK8aUw#v=onepage&q&f=false

- ' media images of celebrities tecah kids to hate their bodies'
- entertainment specials focus on eating disorders, and celbrity plastic surgery... pressures mates to look like models'

http://biomedgerontology.oxfordjournals.org/content/60/1/109.abstract

-'Results. The recognition thresholds of all four basic tastes of elderly participants were significantly higher than those of young participants'


http://books.google.co.uk/books?hl=en&lr=&id=40-0ksQARtoC&oi=fnd&pg=PR10&dq=how+advertising+influences+male+tastes&ots=muicFkuHoo&sig=Vfs4MrGmiy0OIB7nGiA9t0HwgDw#v=onepage&q&f=false

http://heinonline.org/HOL/LandingPage?collection=journals&handle=hein.journals/worts22&div=11&id=&page=

-' most americans view more than 3000 ads a day in one day'
- ' danger of advertising is especially how it effects women and girls'

http://www.jstor.org/pss/4189010

- ' ' reason is that consumers grow up in particular cultures and become accustomed to that cultures values, belief in their advertising'


http://www.jstor.org/pss/3151194

http://books.google.co.uk/books?hl=en&lr=&id=bloy3pwa_7YC&oi=fnd&pg=PA3&dq=how+advertising+influences+male+tastes&ots=R0e_IDAkDm&sig=1CPNL1A2reBK6LbWUuB0wYj4WfA#v=onepage&q&f=false

http://books.google.co.uk/books?hl=en&lr=&id=tCFxM82-w10C&oi=fnd&pg=PR9&dq=how+advertising+influences+male+tastes&ots=zzIPfdXF6x&sig=E-2BKv3lVEyLn4j2-YJjOvXGc9s#v=onepage&q&f=false

- effects pf advertising looks at consumers cultural tastes'